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Luis spencer freitas, digital marketing director at pernod ricard usa, explains what will drive greater innovation in display advertising next year.. The benefits of email marketing include maximizing your marketing roi, increasing customer loyalty & profitability, driving more sales conversions and improving tracking & feedback.. You’ve carefully crafted an email. you’ve polished each sentence. you’ve racked your brain for the very best subject line. you hit publish with a sigh of relief. that’s done. but when you look at your email stats, you notice that the opens aren’t as good as you’d hoped, and the click.
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